I am the Creative Director for EF English Live, the world's number 1 online English course and part of EF Education First. I lead design across web, eComm and CRM plus I steer the creative output for advertising, paid and organic social across more than 20 markets globally.

From 2021 to 2025, I worked at McCann Enterprise in London as Creative Director, leading the NEOM account globally, before moving on to PGIM, Mind and Mastercard. I also inspired and guided the agency on all things digital and innovation, and served as a member of McCann WorldGroup's EMEA AI Council.

I spent around 14 years at some of South Africa's top-rated and most admired agencies, leading diverse teams on local and pan-African projects. I have a proven track record with multi-disciplinary work and campaigns recognised at awards shows worldwide.

I've helped my clients develop new business opportunities, attract investment and even win multi-million-dollar contracts.